At Apple, we believe privacy is a fundamental human right. That is why we design and build all our products and services with your privacy in mind. This privacy policy explains what data we collect, how we use it, and what choices you have.
When you use Apple products and services, we may collect the following types of data:
• Personal information: such as your name, email address, mailing address, phone number, Apple ID, and payment details
• Device information: including model, operating system, unique device identifiers, and crash logs
• Usage data: such as your interaction with apps, websites, and services, location data, and preferences
• Health and fitness data: when using apps like Health or Apple Fitness Plus, with your explicit consent
Apple only uses your data for legitimate purposes, including:
• Providing and improving our products, services, and customer support
• Personalizing your experience
• Fulfilling legal obligations
• Ensuring security and preventing fraud
We never sell your personal data to third parties and only share it as described in this policy or with your consent.
In certain cases, we may share data with:
• Service providers working on Apple’s behalf, under strict confidentiality agreements
• Business partners in the case of integrated services or joint promotions
• Government authorities when required by law or to protect our rights
You are in control of your data. Depending on your location, you may have the right to:
• Request access to your data
• Correct or delete your data
• Object to data processing
• Withdraw consent at any time
These rights can be exercised through your Apple ID account or by contacting Apple Support.
Apple uses industry-leading security measures to protect your data, including encryption, two-factor authentication, and privacy-focused system design. We are committed to keeping your data safe during transmission and storage.
Our services are not intended for children under the age of 13 (or the minimum age in your region) unless under parental supervision with consent. We do not knowingly collect personal data from children without parental permission.
Your data may be stored and processed on servers located outside your country of residence. In such cases, we ensure appropriate safeguards are in place according to applicable privacy laws such as the GDPR or equivalent standards.
We may update this privacy policy from time to time. For significant changes, we will notify you through our websites, products, or via email. The most recent version is always available at apple.com/privacy.
If you have any questions or requests regarding your privacy, please feel free to contact us.